LEVERAGE DIGITAL RESOURCES
TO CREATE DIFFERENTIAL VALUE.
Creating differentiated digital services on the digital
media and marketing landscape.
• Identifying the opportunities and/or challenges in a
business where online assets can provide a solution.
• Identifying the unmet/unsatisfied needs and goals.
• Developing a vision around how the online assets will
fulfill business needs, goals opportunities, and challenges.
• Prioritizing a set of online initiatives.
• Re-asserting credibility of the brand, increasing brand
awareness, creating buzz, driving traffic, creating omnichannel customer experiences, analyzing data